Workspace

Introduction

Workspace is the Middle East’s leading exhibition for workplace interiors and office solutions, connecting designers, architects and businesses to explore innovations shaping modern work environments and offices.

Visit Page

Client

Workspace

Industry

Event & Exhibitions

For Workspace, our approach focused on delivering a video led content strategy aligned with the event’s positioning alongside INDEX Dubai. We created a range of graphical and lifestyle reels designed to highlight workplace trends, ergonomic solutions and modern office innovations in a visually engaging format.

Content was tailored to appeal to a niche audience of designers, architects and businesses seeking workspace solutions, ensuring relevance and clarity across all posts.

During the event, we executed on ground coverage capturing the energy of the show through interviews, live session highlights and real time story updates. This included conversations with industry participants and coverage of key features that brought the exhibition experience to life. Through targeted video formats and consistent storytelling, we enhanced audience engagement and strengthened the event’s digital presence.

Content was tailored to appeal to a niche audience of designers, architects and businesses seeking workspace solutions, ensuring relevance and clarity across all posts.

Goal

Drive awareness for Workspace through a video first content strategy, creating graphical and lifestyle reels that showcase workplace innovation while engaging niche audiences interested in modern office and interior solutions.

Results

Data below showcases onsite results only.

Impression: 29.6K | Reach: 187.4K | Engagement: 7.06%

Average Instagram engagement sits near 0.5%–1%, with 3%+ widely regarded as strong.

Audience

Corporate procurement teams, Designers, Fit-out contractors, Facilities managers, Developers, Furniture suppliers

Want to work with the best?

Have a

project in mind?

Have a

project in mind?