WHX Dubai

Introduction

WHX Dubai, formerly Arab Health, is one of the world’s leading healthcare exhibitions, bringing together global medical leaders, innovators, and policymakers to shape the future of healthcare across the Middle East and beyond.

WHX Dubai, formerly Arab Health, is one of the world’s leading healthcare exhibitions, bringing together global medical leaders, innovators, and policymakers to shape the future of healthcare across the Middle East and beyond.

Visit Page

Icon

Client

WHX Dubai

Industry

Event & Exhibitions

To elevate WHX Dubai’s digital presence, we built a visually refined and strategically aligned social media ecosystem that reflected the event’s scale and authority within the global healthcare industry. Our approach focused on clean, design forward visuals rooted in WHX’s updated brand identity, ensuring every post delivered a premium and cohesive aesthetic.

We introduced high impact, fast paced video content highlighting breakthroughs, industry advancements and key conversations shaping healthcare across the region.

On site coverage played a key role, with executive interviews, stakeholder insights and behind the scenes team content designed to showcase the magnitude of the event while maintaining a polished and professional tone. Through a balance of editorial storytelling, dynamic motion assets and human centric content, we transformed the social feed into a powerful extension of the show itself and positioned WHX Dubai as a leading global healthcare platform.​

To elevate WHX Dubai’s digital presence, we built a visually refined and strategically aligned social media ecosystem that reflected the event’s scale and authority within the global healthcare industry. Our approach focused on clean, design forward visuals rooted in WHX’s updated brand identity, ensuring every post delivered a premium and cohesive aesthetic.

We introduced high impact, fast paced video content highlighting breakthroughs, industry advancements and key conversations shaping healthcare across the region.

On site coverage played a key role, with executive interviews, stakeholder insights and behind the scenes team content designed to showcase the magnitude of the event while maintaining a polished and professional tone. Through a balance of editorial storytelling, dynamic motion assets and human centric content, we transformed the social feed into a powerful extension of the show itself and positioned WHX Dubai as a leading global healthcare platform.​

Goal

Position WHX Dubai’s social presence to reflect the scale and prestige of the event while balancing premium, professional visuals with human-led storytelling that makes the brand feel dynamic, engaging, and globally influential.

Results

Data below showcases onsite results only.

Impression: 15.2 M | Reach: 14.3 M | Engagement: 16.38%

Average Instagram engagement sits near 0.5%–1%, with 3%+ widely regarded as strong.

Audience

Hospital leadership and department heads, Doctors and clinicians, Procurement and supply chain managers, Medical technology distributors, Healthcare IT and digital health teams, Government and regulatory authorities

Want to work with the best?

Want to work with the best?

Have a
project in mind?
Have a
project in mind?
Shape