Najah EXPO Abu Dhabi & Dubai

For Najah Expo, we developed a high energy social media strategy designed to resonate with a younger, student first audience while also engaging parents as key decision makers. Managing two concurrent event markets under one platform, we tailored distinct content directions for each, adapting tone, visuals and messaging to suit different audience profiles while maintaining overall brand consistency.

Content combined informative and engaging formats, from posts highlighting the value of higher education fairs to trend driven videos that made the event feel relatable and exciting.

We executed lifestyle shoots with the team to build familiarity and trust, alongside on ground coverage featuring student led trends and parent interviews that added authenticity. By blending entertainment with purpose led communication, the campaign created strong audience connection and delivered a highly successful social presence that translated into increased interest and engagement for the event.