Marriott Hotel Al Jaddaf

For Marriott Al Jaddaf, we redefined the brand’s social media presence by introducing a structured and elevated content direction that brought clarity across its various touchpoints. With multiple outlets including restaurants, cafés, bar and hotel experiences, our focus was on building a seamless narrative that showcased the property as a complete destination. We developed a tailored social media branding kit using Marriott’s core palette, refined typography and a cleaner visual system to enhance consistency and overall feed appeal.

Content was repositioned to focus on experiences rather than promotions, brought to life through lifestyle shoots across the restaurants, café, pool area, lounge and wider property.

From Ramadan campaigns to a highlight video capturing the full guest journey, every asset was designed to elevate perception. Supported by engaging formats like day in the life reels and strategic ad direction, the brand evolved into a more premium and desirable destination.