BBK

For Biryani By Kilo, our role was to lead the brand’s social media launch in Dubai from the ground up, adapting an established Indian brand for a new and diverse market. We developed a localized social media strategy, including a comprehensive audience insight deck to help define key segments and content direction.

Our primary focus was content creation and social media management, executing multiple shoots to produce high quality visuals and trend led reels featuring models and the team to humanise the brand.

We introduced dynamic formats including a VFX led video that showcased the brand arriving from India to Dubai, creating strong visual recall. Content also highlighted offers and product storytelling to drive trial during the launch phase. Beyond execution, we supported the brand with market understanding, ad boosting direction and influencer scripting. This end to end approach helped successfully introduce Biryani By Kilo as a premium and culturally rooted dining experience in Dubai.