Annabel Mathew

Annabel is the Strategy Lead at xNDigitize, with a dynamic background spanning philosophy, design, art, social media strategy, and brand storytelling. She leads strategy and content direction across formats, from LinkedIn articles and proposals to trend-driven social media content and creative campaigns.

Known within the team for her sharp problem-solving instincts and quick-fire creativity, Annabel has a knack for turning any blank brief into a compelling concept in minutes. Whether developing campaign ideas, shaping social media narratives, or crafting scroll-stopping captions, she brings both strategic thinking and creative flair to every project.

With hands-on experience across major trade shows and marketing campaigns, Annabel has worked across industries including technology, beauty, hospitality, F&B, lifestyle, and large-scale exhibitions and events across the Middle East.

Her work spans everything from catchy EDM campaigns and newsletters reaching over 40,000 subscribers to idea-driven social content designed to spark engagement and conversation.